You have a point, but 99.9% of consumers cannot follow your reasoning. What they will see is this:
"Apple and Google selflessly implement a new magic technology to save our lives. This involves a tiny little bit of contact analysis. Who would possibly resist!"
For these 99.9% the association "contact tracing good" has now been established. Companies will slowly go further and further in the future, because this event has established a precedence case.
Anchoring bad things to positive events and outcomes works. Advertising works, not for HN readers but for the general population.
Eh, seems like the opposite. So many people are both skeptical of surveillance and ignorant of technical implementation that no matter how secure/anonymous it is they will FUD about it and think the advertising is lies. And all the other people who don’t care about existing tracking will continue to not care.
That is not at all what consumers see where I am (Austria). The news of Apple/Google doing contract tracing or supporting it has been very badly received here. People would rather trust a centralized system run by PEPP-PT than a decentralized system aided by Google/Apple.
"Apple and Google selflessly implement a new magic technology to save our lives. This involves a tiny little bit of contact analysis. Who would possibly resist!"
For these 99.9% the association "contact tracing good" has now been established. Companies will slowly go further and further in the future, because this event has established a precedence case.
Anchoring bad things to positive events and outcomes works. Advertising works, not for HN readers but for the general population.