That's their problem. They'll install Chrome. Quit making excuses. I've heard it all a thousand times. Stop supporting old browsers today and business will adapt.
I think you're assuming that the employees in question are permitted to install software freely on their work computers, and/or that the company decision-makers are aware of new sites/services they're denying themselves by their policy.
Firstly, the policy is there for a reason -- often something like "we paid a lot in 2003 for this custom software, and if we upgrade browsers we'll have to pay X to have it rewritten/replaced".
X may be a rather large sum of money -- easily enough to overwhelm whatever benefits they might get by becoming paying customers of whoever's new venture.
There's also a potential for a sort of catch-22; new sites/services may pop up that could even replace their old custom-built software... but if they can't even try it out and the site looks awful on their browsers, a) it's less likely they'll make the jump and b) it gives the impression of being a new-fangled flash-in-the-pan sort of thing. After all, the serious companies online put the effort into supporting older browsers.