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I remember a client at a previous job claiming an app we were developing for them was definitely going to get "millions of users" in only three weeks after release, even with a small marketing budget. I laughed at how crazy unrealistic that was.

I bet they would look at these numbers and scoff, even though it's still an excellent number and I know they didn't even breach 50k users several months after release (I was no longer on the project after that point).



The success metrics are quite different for consumer vs business software even though Zapier does ride that line a bit.

Consumer apps tend to care about raw user counts (as a sign of engagement) and B2B software companies focus on paying users.




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