Ah ok... maybe you have a different usage, but "lip service" is used to indicate...

		biot on Feb 4, 2016 \| parent \| context \| favorite \| on: Apple’s declining software quality Ah ok... maybe you have a different usage, but "lip service" is used to indicate "all talk, no action". So paying more lip service to something means they're churning out more empty words without the activity to back it up.