If only they weren't inane. I think Twitter is probably the worst in terms of 'promoted content' because it always seems to serve up the same ad several days in a row and it's always something surprisingly off-topic. I'd be browsing my feed full of political news, movie trailers, and animal photos... and get an ad for ketchup. How on Earth could I confuse that for a real tweet or something my friends would retweet? A ketchup ad? Mental.
This doesn't make much sense to me. You don't need complicated algorithmic sorting and filtering to inject an ad space after every fifth tweet. Even the client can do that.
