I read the GP's "from the perspective of investment" more like a sort of "corporations, despite being made of humans, are inhuman paperclip-maximizers" attitude. You can't convince a corporation to "do what's right", because caring about "what's right" requires a human definition of "right"†, and corporations don't have that, instead having other conceptual preferences in its place, that you have to appeal to instead.

You can't convince a paperclip-maximizer to preserve human life because "it's right"; you have to convince it that doing so will somehow get it more paperclips. You can't convince an investment firm to stay out of China because "it's right"; you have to convince it that doing so will somehow make it more money.

† https://www.lesswrong.com/posts/fG3g3764tSubr6xvs/the-meanin...