Do you scale-to-zero - shut down my containers if they aren't getting any traffic and then start then up again on-demand when traffic starts flowing again?
We don't (yet) because we really loathe slow response times and booting peoples' apps is absurdly slow sometimes. Our #1 feature request for Firecracker is suspend / snapshot functionality so we can do that.
Instead, we give everyone $10/mo of credits and have a really tiny VM that you can run full time for $2.67/mo.