Wasn't that the dust problem, though? Admitting that there's a problem when people are taking out class-action lawsuits against you seems a little late to me. And again, rather than a "we're so sorry, we made a huge mistake" speech, it's more of a "we're such an amazing company, we're going to fix your faulty laptops for free!" speech.
[0] https://www.tomsguide.com/us/apple-macbook-keyboard-service-...