I think it’s worth being humble and admit that it is possible for ads to work on you, even if you think not.
Here are some examples:
For mass consumer products. Let’s say a smartphone. If an ad is shown every day you may not click it but now that smart phone might be in the list of brands you’d subconsciously consider.
Other ads are more direct I see a lot of start business ads that are very compelling. I ignore them or watch them out of interest in HOW the ad persuades and I can see why people would click them. They often offer a free thing that seems quite valuable to prove themselves which is a marketing tactic as old as the hills.
There are probably lots of other examples. Ads are powerful and it’s not hard to understand how they work. The human brain is a great ad blocker in general but it’s imperfect enough that the EPM of ads makes it still worthwhile and evidenced by how hard it is to pay less than a $1 a click most places.
Here are some examples:
For mass consumer products. Let’s say a smartphone. If an ad is shown every day you may not click it but now that smart phone might be in the list of brands you’d subconsciously consider.
Other ads are more direct I see a lot of start business ads that are very compelling. I ignore them or watch them out of interest in HOW the ad persuades and I can see why people would click them. They often offer a free thing that seems quite valuable to prove themselves which is a marketing tactic as old as the hills.
There are probably lots of other examples. Ads are powerful and it’s not hard to understand how they work. The human brain is a great ad blocker in general but it’s imperfect enough that the EPM of ads makes it still worthwhile and evidenced by how hard it is to pay less than a $1 a click most places.
So know your enemy! ;)