Nikon buys sensors from Sony. It can't get ahead in any meaningful way there. Plus, sensor tech has plateaued a bit.
Nikon, if it were to survive, would need to move into new markets. dSLRs are dying, but imaging is exploding. Nikon and Canon ran into the innovator's dilemma: they didn't want to eat into their core market, so they released crippled products like the Nikon 1 or Canon M-mount. By the time they got into the game, their market was collapsing, they lost a lot of credibility, and Sony had a huge lead. It's probably too late, but we'll see.
Drones, industrial, teleconferencing, and hundreds of other markets are popping up, but Canon and Nikon are conspicuously absent.
Nikon, if it were to survive, would need to move into new markets. dSLRs are dying, but imaging is exploding. Nikon and Canon ran into the innovator's dilemma: they didn't want to eat into their core market, so they released crippled products like the Nikon 1 or Canon M-mount. By the time they got into the game, their market was collapsing, they lost a lot of credibility, and Sony had a huge lead. It's probably too late, but we'll see.
Drones, industrial, teleconferencing, and hundreds of other markets are popping up, but Canon and Nikon are conspicuously absent.