Well, in most cases they want a real good reason to switch and the software must market itself as a replacement. Case in point Firefox and Chrome gained a lot IE6 users by
1.Having multiple tabs which is the killer feature
2.Marketing themselves as a secure and less-crashy alternative.
This might seem like an unfair example(not everyone has Google's or Mozilla's muscle) but the basics are the same for any type of software and given sufficient effort and planning, they can compete in competitive markets with established players.
1.Having multiple tabs which is the killer feature
2.Marketing themselves as a secure and less-crashy alternative.
This might seem like an unfair example(not everyone has Google's or Mozilla's muscle) but the basics are the same for any type of software and given sufficient effort and planning, they can compete in competitive markets with established players.