It seems they are regularly maxing out their network infrastructure. If it's so cheap, how come they don't just buy more? Is it the cost of the actual hardware? (I know they recently upgraded)
They are maxing out the fiber links between their own datacenters, which is in the process of being addressed. If the bits can't get from the datacenter full of hard drives to the datacenter that connects to the internet, not much point in buying additional transit capacity.