> Tell me again why would _you_ do business with anyone like that?

> me looking at the massive pile of money fortnite generates Yes.

Even if it risks your future earnings of literally hundreds of billions of dollars?

Apple made about 100 million (0.1 billion) from Fortnite. A lot of money, to be sure.

https://fortune.com/2021/05/19/apple-fortnite-epic-games-100...

But 2020 App store gross revenue was 72 billion, 30% of that is 21 billion and it's growing rapidly.

https://www.statista.com/statistics/296226/annual-apple-app-...

Making another 0.1 billion to risk losing hundreds of billions in the future seems like a poor strategy.

Your premise seems to be that Epic being back on the app store increases the risk of change for Apple, but I would argue that making some degree of peace with Epic definitely decreases the risk of change for Apple. The only way I can rationalise Apple not allowing them back on is that Apple would like for that to be part of a settlement agreement.

Apple was 'at peace' with Epic before, right up until they got stabbed in the back with the hidden alternative payment option snuck into the game.

Fool me once, shame on you.

I'm sure Fortnite IAP would generate good money for Apple, but it's not enough to justify giving up the control they want to keep, rightly or wrongly.