Could they select this 17-page subset of companies without some investigation?

> List of October 2021 Recipients of the FTC’s Notice of Penalty Offenses Concerning Deceptive or Unfair Conduct around Endorsements and Testimonials

https://www.ftc.gov/system/files/attachments/penalty-offense...

This is basically every large company, and most all of them have enough brand recognition to not need fake reviews.

A lot of them allow customers to write reviews that the platforms may or may not have reason to know are fake. But good reviews are to the benefit of their bottom line so they might be incentivized to look the other way even if they have reason to believe they’re not genuine — Amazon, Apple, and Airbnb for example. It’s pretty common knowledge the reviews on those sites are frequently gamed. Any “platform” service that allows user reviews where the platform get’s a cut of the sale or where a part of their payment is contingent on a sale occurring is reasonable to include on the list I think.

I was pretty surprised to see a PE firm on the list, though.

Might be interesting to see which large company is not on this list.