They should probably build the right tech to detect fake reviews and dismantle fake reviewing rings.
But this is not an opportunity of growth for Amazon. It is not a business critical area either and certainly is not perceived as meaningful threat or weakness.
More aggressive investments in this area aren’t justified because it truly doesn’t have a clear effect on the bottom line.
Reputationally, I doubt they care. Amazon has hundreds of thousands of vendors who sell up to 12 millions SKUs to hundreds of millions of customers.
It just makes sense to invest in tools and programs for the hundreds of millions of legit interactions (including reviews) that happen on their platform, than focusing too heavily on those who are not playing by the rules.
I'm not clear on whether the majority of fake reviews come from "fake review rings" that could be identified, or from what we might call "certain business practices" which could be extremely hard to detect. Do you have any sense of which one dominates?
But this is not an opportunity of growth for Amazon. It is not a business critical area either and certainly is not perceived as meaningful threat or weakness.
More aggressive investments in this area aren’t justified because it truly doesn’t have a clear effect on the bottom line.
Reputationally, I doubt they care. Amazon has hundreds of thousands of vendors who sell up to 12 millions SKUs to hundreds of millions of customers.
It just makes sense to invest in tools and programs for the hundreds of millions of legit interactions (including reviews) that happen on their platform, than focusing too heavily on those who are not playing by the rules.