Sure, same for me learning to shift a manual trans four wheeler. But for a huge portion of the population, that's not how their brains work. I described in detail to my wife how manual transmissions work, she couldn't care less to remember it because she had no direct immediate use for that info so she still doesn't know how to drive one. She's a very smart person but the UI of it doesn't fit her existing knowledge. Without direct application of provided knowledge, the best way to get someone to remember is to make doing the thing intuitive.