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>Frankly I don't get why this can't be seen as a legitimate very successful business.

This is going to sound glib, but I honestly think it's because Pinterest hasn't been able to create a comparable (or even marginally similar) business model for its users to capitalize on. Seriously, why isn't Pinterest a big shopping destination? The answer to that will tell us a lot about attitudes toward influencers and e-stars.



Because to do that it'd become YouTube?

No one cares about a shopping list of pictures, people want engagement with a Real Human™ if they're going to spend their cash on a recommendation

So Pinterest would have to pivot to a niche video site, which is not exactly an easy thing to sustain


OK, so what's involved for a YouTube maker to allow their viewers to single-click something that takes them to a payment page for an item in the video? Is that even a thing that is possible? Didn't YouTube remove the ability for videomakers to add clickable hotspots to their videos?




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