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The (somewhat disputed) thesis of the paradox of choice.

But I don't really disagree especially for relatively commodity purchases. Yes, I actually looked up a spray nozzle for a hose on Wirecutter. But would I have been perfectly fine just walking into Home Depot and grabbing one? Probably.

That said. I'm probably better off researching thins like dishwashers rather than walking into a store (then or now) and picking one that catches my eye or that the salesperson recommends.

But you can certainly get into analysis-paralysis with any number of things from travel to cameras. And you're often better off just shutting the analysis down at some point.



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