It was already non-invasive. I, as a conscious human being browse a website, use their (potentially free) services. The website can of course put a cookie and track me. If I'm really paranoid I could block cookies etc but regardless, no one forces me to use their website.

If someone pointed a gun and forced me to go to a website, enter my personal data and give my data to trackers that would be something else (still not website's fault but anyway).