The treadmill incidents were absolutely terrible but without knowing Peloton's internal design process I don't want to assign blame. Any physical product with powerful motors and moving parts is inherently dangerous, and the best we can do as hardware engineers is to follow the standards as best we can and do a thorough hazard analysis and try to mitigate as much as possible.

Now, if it turns out Peloton did NOT do those things, then they absolutely deserve more blame for the accidents with their treadmills. I know they didn't have a shield behind the belt, but my treadmill doesn't have that either so I am not sure what the standard is without paying for it.