So are you suggesting that GOOG is using bounce rate on the target site (assuming it uses gAnalytics I take it - otherwise how would they know?) to alter the ranking of search results (like "90% of users bounce in the first two seconds on scam.copycat.com/seemed-useful so we're demoting its rank by 20%"?) That would be interesting, I was musing more about if GOOG does any session tracking on their end to try and infer how happy/unhappy users are with a given set of results. Of course they could do both at the same time.

Stop using stock ticker names to refer to companies. It's cringe and not even easier to type.

I agree, but even more generally avoid abbreviations. A reader has to spend time thinking about what you are talking about. It’s detracting.

So how come pinterest is still on top with many searches?

Why not? Pinterest is a popular site, with lots of content all linked to each other. Many people probably spend a long time there after clicking a result.

The inordinate amount of time to click away all of the dark ui login screens just to see the content before making the decision its not what you wanted already increased the dwell time to longer than other sites.