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You're absolutely right, payment processing is incredibly profitable, but I don't see what that has to do with Facebook attempting to be even more efficient than Visa.

Facebook has already shown they're not even as efficient as Visa; despite being so young they're more bloated than Visa already. And that lends credence to the notion that they wouldn't be any better at payment processing than a company that has specialized in that for a very long time and is the best in the world at it.

Certainly a company like Microsoft could have just published Windows and had 90% margins. But no mega company ever does that, so it's not a realistic scenario. They don't do that because they're seeking growth, which is something shareholders always want to see.

Companies that had extremely lucrative margins and dominant positions, that didn't sit still: Cisco, Microsoft, Apple, IBM, Intel, Oracle, Samsung, Nintendo, Sony, Google, and on and on.

I've not aware of any major tech company that has ever just created one extraordinarily profitable product, and then did nothing else but collect their 85% net margin. Facebook isn't likely going to be the first.



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