That's only good advice if you can go directly to the consumer. Not the same when selling to the enterprise.
Once upon a time I founded a banking software company with my mates. To our surprise there were quite a lot of banks that appeared like shops founded by a guy and his mates as well. But still, they looked at us as if we were from a different star suggesting they buy green antennae and stick them to their heads :)
Once upon a time I founded a banking software company with my mates. To our surprise there were quite a lot of banks that appeared like shops founded by a guy and his mates as well. But still, they looked at us as if we were from a different star suggesting they buy green antennae and stick them to their heads :)