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I could not agree more with Scott. I still have the hardest time trying to convince people to start a blog. "I don't have time to blog" "I don't know what I'd write about".. yet they end up posting lots of content casually on various social networks/forums.

Perhaps blogging tools need to adapt to more short form uses and have posting interfaces that seem more accommodating rather than a massive empty textarea with tons of options from slug to categories and tags.

The WordPress Prologue/P2 themes comes to mind.



I think both of those objections only partially convey their real meaning.

"I don't have time to blog" = "The time it would take me to blog is worth more to me than the ROI I'd get from writing a blog."

and "I don't know what I'd write about" = "I don't know who'd be reading my blog so as to make it easy to know what to write about."

Facebook and Twitter address both objections by giving users a well-defined, sometimes really big audience.

The idea of writing stuff they think no one's going to read isn't very appetizing to most people.


"I don't have time to blog" "I don't know what I'd write about".. yet they end up posting lots of content casually on various social networks/forums.

But status updates, tweets, etc. are usually short, disconnected thoughts.




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