Awful idea = -1 Weak idea = 1 So-so idea = 5 Good idea = 10 Great idea = 15 Brilliant idea = 20
No execution = $1 Weak execution = $1000 So-so execution = $10,000 Good execution = $100,000 Great execution = $1,000,000 Brilliant execution = $10,000,000
Clearly, not making a prototype public becomes more of an issue in that case.