One thing that occurs to me is how "sticky" it might help make your product. Today I downloaded the new version of the JetBrains python IDE, and I'm a longtime SublimeText user. My first reaction was to be really uncomfortable (not surprising.. it's a pretty huge new tool for doing something I'm very familiar with)... however, I was suprised at how much comfort returned once I was seeing code in my familiar font again.
I wonder if this is a useful tactic in making users of your platform continue to feel especially comfortable with it, by making other platforms feel particularly uncomfortable.
Seems like that would only be a positive thing for the market leader. Everybody else would be bringing more people over into a less comfortable experience. Market leaders don't want to lose people...new entrants primarily want to bring new people in.
Firefox OS doesn't even really exist yet. Obviously, they need to bring new people in, and want people to be comfortable.
I wonder if this is a useful tactic in making users of your platform continue to feel especially comfortable with it, by making other platforms feel particularly uncomfortable.