I think the trick here is not the technology or the pricing: appealing interfaces and lower prices are doable. I think what's challenging about this is the barrier to entry to becoming a player in this space. That is, how do you get races and camps to get on board, and to ensure others will follow? It seems like this david-vs-goliath effort is how to build relationships with customers and really drive them to your site. Lower prices are definitely a start. But it might take a lot to build up the brand.
But seriously, man, all the props to ya. This idea clearly comes from frustration with the current competitors and a 'damn the man' attitude. Good luck!!
That's a really good point hwork. I think there's a way to deal with it.
If Active is what everyone's using, create an interface for your service as well as the Active service, give people a simple interface to Active as a way to introduce them to your service. Build on top of Active so to speak. What you really should try is to build on top of ALL other services and make a better interface to them. That's not an easy task but it might be required to win the market.
This idea is taken from Joel Spolsky's essay "Chicken and Egg Problems"
But seriously, man, all the props to ya. This idea clearly comes from frustration with the current competitors and a 'damn the man' attitude. Good luck!!