Quite possibly. As the market matures and gets more competitive, people are being forced to sacrifice every value, one by one, to boost short-term profits. It seems to be a common dynamic in just about every industry.
Both, actually. It doesn't even have to be a conscious choice; if you had every CEO make business decisions at random, those companies that made themselves more competitive would still thrive, while the others would die.
Those who keep sacrificing values tend to outcompete the ones who don't, and so the values end up being sacrificed regardless of however humans rationalize it to themselves while making decisions.
